iou project
The IOWEYOU Project is the brainchild of fashion designer Kavita Parmar, who dreamed of a sustainable, artisan-made line of clothing that wasn’t just focused on “faster, cheaper.” From Kavita: “the idea was to rethink the clothing and manufacturing and distribution chain to really serve the artisan, the designer, the final client and be sustainable for everyone instead of just enriching a few at the top end.” You can see the full line and read more about the IOU Project’s mission on their website.
Categories: fashion
Responses to “iou project”
Alejandra
May 19, 2011 at 11:17 amWhat an amazing concept! it would be awesome to work for them! thanks for the link!
Jen H
May 25, 2011 at 12:11 pmI want it all! Lovely mixture of bright colors and cute patterns!
Mom Blogs
May 25, 2011 at 3:07 pmFantastic clothing and the idea behind it is so inspiring!