iou project

The IOWEYOU Project is the brainchild of fashion designer Kavita Parmar, who dreamed of a sustainable, artisan-made line of clothing that wasn’t just focused on “faster, cheaper.” From Kavita: “the idea was to rethink the clothing and manufacturing and distribution chain to really serve the artisan, the designer, the final client and be sustainable for everyone instead of just enriching a few at the top end.” You can see the full line and read more about the IOU Project’s mission on their website.