Mint

image via SEO Moz Search Engine Ranking Factors

Another great session I attended at the DC Week conference was “Search & Social Media Integrated” by Janet D Miller of Search Mojo & Katherine Watier of Ketchum PR.

Kathy and Janet started off the workshop by sharing their 4 Steps to Improve SEO (search engine optimization):
1. Choose keywords your audience uses
2. Label your site copy to reflect those keywords
If you choose keywords that you want search engines to associate with your site but your content doesn’t reflect that site, your keywords won’t perform as well. Make sure keywords appear in page titles and meta descriptions (see below for more on that).
4. Get links
Outside links to your website are really important for SEO. “However, it is not simply the sheer quantity of inbound links that matters — the anchor text of inbound links is just as important.”
3. Socialize
When you share your site’s content on sites like twitter, facebook, and other social media platforms, you’re gaining inbound links!

image from SEO Moz 10 chapter Beginners Guide to SEO

Since I don’t know that much about SEO (and things change by the minute), I thought it would be most helpful for me to include my session notes, along with some good links:

• Sign up for google analytics and google webmaster tools! They’re free and enormously helpful.

• Get social profiles like google+ and scribd

• Set up a google profile for your company (new as of last week!)

• Start a blog! You’ll be adding regular, new content, will show your credibility for your subject, and will be creating great content that people want to link back to. Right?

• Add a facebook like button, a tweet button, and a google+ button to all your site pages/posts to see an immediate jump in traffic. The google+ button doesn’t currently affect search engine rankings, but Watier and Miller believe it will down the road.

• Expand your social reach and network. Keep in mind that tweets are probably not showing up in your follower’s feeds after about 3 hours. Use hootsuite to maintain social media pages without losing a ton of productivity.

• Follow journalists and important people within your field. Follower Wonk lets you search twitter for people who will be relevant to you, and track/analyze your followers.

• Make sure you can edit your meta descriptions (WordPress users: see this SEO plugin). Your meta description is what shows up in search engines under your page link, and each page of your site should have a unique description and use keywords in that description.

• If your site publicizes events for your company, use sites like Craigslist and other free event listing sites.

• Have videos and images associated with your site. Images and videos now appear on the first page of a Google search, and get good click-through rates.

• If you want to “ride the trends” to increase site visits, check out Google Trends. They allow you to search for trends by keyword, so you can see what topics are trending in your industry and write posts around those trends.

• Having an XML site map is really important. WordPress has a plugin for an XML sitemap, which tells Google every time you update your content.

• rel=”author” tag connects authors to their content (WordPress users, see this post about rel=”author” and rel=”me”). Search engines now give people weight, rather than just sites or pages or content.

• Work on your mobile site this year. Not in the next two years, this year! By 2013 Google predicts that mobile traffic will surpass PC traffic, and there’s been a huge increase in ad spending and clicks (especially on tablets like the iPad). check out GoMo from Google for help in thinking about your mobile site, or templates to create a temporary free mobile site (and see what works for your biz).

• If you have a brick and mortar, register with Google Places today! It only takes a second.

• SEO Moz is a helpful tool. It’s $99/month so you might not want to spring for it, but there’s a 30 day free trial and it’s a great starting place for you to analyze your site’s performance in search engines and figure out what to do to make it better. SEO Moz will take Google personalization off of your results, so if you’re in New York you can see how your company does in California searches, for example.

• read “digital marketing evangelist” Avinash

Thanks Janet and Kathy!

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Howdy Do It came from “how do you do It,” the question Ellie & Margot found themselves asking about their freelance lifestyles, and so Howdy Do It was born, a column about the things we do to keep ourselves organized, inspired and on track.

Brain Storm print by Grayhood

Last week I attended the DC Week conference (and recommend it to you for next year!). While many of the sessions were geared toward developers and non-profits and didn’t apply to my business exactly, topics like social media, search engine optimization, tax and legal tips, and managing companies drew me in. So this week I thought I’d share a little bit about what I learned, starting with one by Clarity Law Group titled “Top Ten Tips for Staring a New Business.”

The Washington Post interviewed presenters Sue Wang and Leah Goodman for this article, which is a great summary of the session. I thought I’d also share my own notes… a combination of things I learned last week and things I learned while incorporating my business this summer. This is by no means an extensive list, and y’all know I’m not a lawyer. So get one and talk to him/her to get the facts. Lawyers are expensive but necessary, and can help prevent big problems.

INCORPORATE
You might not own a business where people are likely to trip and fall, and in my case a paper cut is probably the worst that could happen to my clients. But as designers, it’s important to protect ourselves against the complicated world of intellectual property law (see this recent Design*Sponge post), and for that reason (and other really important reasons, like protecting your property and assets), incorporating might be a really good idea. I mentioned you should talk to your lawyer, right?

GET A CORPORATE BANK ACCOUNT
It’s important to respect the difference between the company’s money and your money, especially in the event that you have to prove that in court to uphold your “corporate veil” (basically, to protect your assets regardless of your corporate status). This will also prevent total meltdowns come tax time. Trust me.

KEEP RECORDS
Another way to respect the difference between the company and yourself, and respect your role in the company, is to hold annual meetings where you elect officers, have official annual reports, and document big changes like shareholders or a change in your business location (not an extensive list, I’m sure). All of this should be held in a notebook, preferably the fancy leather embossed ones your lawyer can order that make you feel legit. This applies even if the company simply consists of you.

INVESTORS/SHAREHOLDERS
I’ll be the first to admit I know nothing about this one, but I learned a few helpful tips at last week’s conference. If you’re accepting investors, including family and friends, remember that you don’t want to be stuck with bad business partners for life. Shares in your company should be closely held… if you think a 1% share is a nice and small thing to give a dedicated employee, for example, think twice! You’ll have responsibilities to your shareholders regardless of what percentage of the company they own, and getting rid of them is easier said than done. If you do want to give someone equity in your company, talk to your lawyer about investment schedules.

GET IT IN WRITING
Always! Whether you just hired a friend to do a few hours of work, your first full time employee, or started a project with a client… make sure you’ve got it all in writing. You’ll want to sign contracts with the company name, not your name, and your official title.

CONTRACTS & GETTING PAID
One thing I’ve learned from experience: don’t sign a contract without having a lawyer look it over. I’ve made this mistake once, and won’t be making it again! You know what they say about assumptions.
As far as payments, be sure to split them into deposits or advancements, so if things go south you won’t be out the full contracted amount. Have an invoice policy in your contracts, listing due dates and what happens if they are missed. Explain late fees and interest policies, and if a collection agency is required, your client should have to pay the collection costs.

ASK FOR HELP
Think lawyers, accountants, business people, and mentors. Help is good! And not everything you read online is true.

A big thanks to Sue and Leah, not to mention my own lawyer, who allowed me to feel super proud last week when I realized I already knew the “top ten business tips,” and more.

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Howdy Do It came from “how do you do It,” the question Ellie & Margot found themselves asking about their freelance lifestyles, and so Howdy Do It was born, a column about the things we do to keep ourselves organized, inspired and on track.

This week’s recipe is a little more time intensive than what I’d usually post, but come on. It’s chicken pot pie. Need I say more?

Photos and the recipe over at The Faux Martha.

This week we have a beautiful giveaway from husband and wife team Alana and Cisco of Humunuku! Alana and Cisco are based in upstate New York and specialize in screen printed paper goods and textiles. Humunuku is offering a “gift bag” with four favorite items from their shop — a 2012 calendar screen printed on natural cotton, a bunny notebook, a set of silver snowflake gift tags, and a set of holiday cards.

Here’s how you can win all four of these items (enter up to 3 times!):
1. Comment on this post letting us know you’d like to win.
2. Tweet about this giveaway and leave an additional comment with a link to your tweet.
3. “Like” Mint and Humunuku on facebook and leave an additional comment letting us know you did so (or that you already do!).

The giveaway will end at midnight on Sunday, November 20th at midnight EST. Good luck!

From Chelsea Amato, a graphic designer living in Raleigh, North Carolina:

“This book was designed and written to illustrate the way in which Asian communities value their cooking traditions, methods, and manners. As a result of ethnographic research via interviews and surveys, I wrote and illustrated a cookbook on different Asian dishes. Each recipe page contains anecdotal commentary reflecting on the specific traditions and faux pas associated with each dish.”

Such a great idea, and beautifully executed.

Congrats to Cristina V, #26, who won last week’s Kin Ship Press giveaway! If you didn’t win this time, you can pick up the counting sheep pillowcase and box elder sweatshirt right here. Thanks to all who entered!

+ There are some great things happening in Flora Douville’s shop. I really love her whimsical sketches and watercolors (one is pictured above), oh and her 2012 calendars, too!

+ This Kickstarter project is such a cool idea. They are raising money to create “etchpop”, an online service where you can upload your own work and they will turn them into wood blocks for you.

+ Darkroom has so many great products, many of which are handmade. I currently have my eye on this great African wax print pillow and this colorblock tote.

+ Verses from my Kitchen has been doing a soup series with lots of yummy recipes. This onion with sage and aged cheddar toast looks like heaven!

+ I just recently came across cubicle refugee, a great art and design tumblr organized by color. Perfect for color inspiration!

+ LOCAL STUFF: Duke Gardens Garden Guild Craft Show on Saturday // Second Friday Artwalk in Chapel Hill // Opening Reception of Franco Gallery Exhibition in Chapel Hill // Orange County Open Studio Tour on Saturday and Sunday //  Slingin’ Homemade Pies with the Pushers culinary workshop on Sunday // Drawing for Kids at Ackland Art Museum on Sunday // The Handmade Market on Saturday in Raleigh

Have a good weekend! And don’t forget to enter the Kin Ship Press giveaway by Sunday night!