It’s here, it’s here! I present to you Hello Tenfold’s new wedding invitation collection!
This collection was a huge learning process for me, and a chance to grow both as a designer and a business owner. It is the end product of many of late nights, some risk-taking, and a bit of chaos. I tend to de-emphasize this fact but today I am owning it: I am a one-woman show. And I am a new mom. Therefore, launching this collection happened largely over nights and weekends. It also took some help. I am pretty risk adverse, so choosing to hire a stylist and photographer to shoot this collection was a big step for me. Not only was it a financial risk, but it meant working a little more slowly than I usually do and revising until I had a collection that felt worthy of that investment. It also took a lot of help from my husband, both in moral support and design critiques.
Because it has been a long time since I did a real shop update, I wanted the 2015 collection to be substantial. I started working on it last summer, and over 6 months or so I narrowed the initial ideas down to 10 brand new invitation suites. Each suite is complete with save the dates, invitations, detail cards, rsvp cards, envelope liners, envelope designs, programs, menus, table numbers, place cards, thank you cards, and sometimes wax seals, bands, and hang tags, too. We also re-photographed 3 of Hello Tenfold’s most popular invitation suites.
Once the suites were complete, I started a private Pinterest board for each to communicate to the stylist, Michelle Smith, the look and inspirations behind each suite. The amount of photo shoot prep was intense, maybe almost as much work as the designing! I spent months hunting down props, fabrics, and compiling those Pinterest boards. Michelle gathered a ton of amazing props that worked perfectly with my original ideas, and she did a fantastic job expanding on my ideas, too. I wish you could have seen the chaos of the studio during the photo shoot — so many pretty props. For the suites that I had a hard time envisioning stylistically, Michelle filled in the blanks perfectly. I learned so much by watching her work (but that’s for a future post!).
Lastly, photographer Lissa Gotwals was able to capture the new suites beautifully. She worked quickly, helped me stay on budget, and gave me so many amazing images that choosing the finals seemed impossible.
I also owe a big thanks to my studio-mate Jessie Gladdek, also an amazing photographer, for her support and photo taking and editing tips (I took a bunch of photos for the new collection, too, and Jessie helped me make them look good!). Alana from Serendipity Designs put together beautiful flowers and greenery which we used in so many of the shots, as well as some calligraphy envelopes to use as props. Miya from Layers of Loveliness also provided many calligraphied envelopes for props, and my neighbor Sam from Pack and Post provided the vintage stamps.
I’ll be working this week on website updates and uploading the new images to the shop. Keep an eye on the blog as I’ll be introducing each invitation suite in full over the next few weeks. You can see more on my instagram and pinterest.
If you’re a newly engaged bride or groom, I would love to customize one of these suites for your wedding! One of the best parts about my job is seeing how differently my designs look in couples’ chosen fonts, colors, papers, and patterns — the options are endless and I can’t wait to see what we come up with together. Here’s how to get in touch.