In May I made a last minute decision to fly to New York to walk the National Stationery Show. Once I got there, though, I spent more time wandering around New York, and less time actually walking the show. I especially loved walking Surtex, the surface design trade show that always happens alongside NSS. I got to meet/see some stationery friends — always a blast — and I spent hours and hours at The Met, a whole evening browsing design books at The Strand (carrying a heavy and expensive bag of books all through the NY subway late at night, not recommended), and a few hours in the Garment District. Needless to say, it was a hugely inspirational trip. I came home excited about work and ready to dig in. Practically as soon as I walked through my door back home, I started redesigning my website.
Sometimes running a small business feels like treading water. There are always so many things on the to-do list, a million things I know I could be doing better, and so little time. It wasn’t that long ago that I spruced up the website, but I knew it needed a complete overhaul. Some early business advice — “have everything available to purchase directly online” has always stuck with me (even though it’s not exactly industry standard, and I’ve been so resistant). I spent a lot of time on my trip thinking about my customers and the questions I get asked over and over. I thought about the ways I was unintentionally making things complicated, or confusing, for my customers and myself, and how I could fix that. I’ve struggled with the amount of precious time I spend sending quotes, when I’m sure my customers would prefer to have that information at their fingertips. The last straw was when I visited my website on my phone and realized it was all broken and buggy (even though it worked just fine on my desktop).
The new site was a bigger project that I meant to bite off, taking hours of every day (and nights. and weekends.) for 6 weeks. Finally I found some much needed part-time help and we wrapped that baby up. And you guys, it’s live!!! I’m so proud of it. I took a ton of new photos, so that you can see Flora’s menus now, for example, as well as Wildflower’s table numbers, and Nora’s mini cards, and Gatsby’s place cards… you get the idea. Everything. (Except the ones I haven’t finished yet, but let’s not talk about those.) That means there are hundreds of products (oh the hours).
You can also find most of the pricing information for each suite in three printing methods, unless you want something completely different, in which case you can email me and I am so happy to help. But you can get a ballpark idea, and you can play with adding something to your cart and then deleting it to get your total to the right amount.
There are also printables in the shop! Perfect for crafty couples, or couples who are working within a tighter budget or short time frame, printables allow for the same one-on-one design time I give to all projects, but without the costs of printing (learn more). You can print your customized PDFs at home or with the digital printing company of your choice. I love printables!
The new site has information on etiquette, card wording ideas, a wedding stationery timeline, and even explains what all those different wedding cards are so you can decide what you need, and maybe what you don’t.
As with all business projects, there’s more to do; my wishlist is long. But for now I’m basking in the glow of a functioning, mobile-friendly website, which I hope you’ll find easy to use and perfectly informative.
Thanks as always for reading, and visiting! (And for giving me a head’s up if you visit and find a bug. I’m grateful for every pair of eyes I can get.)